Wednesday, December 2, 2009


Fashion Doll. We came upon this photo and fell in love with the fashion doll look and the fantasy element of the photo. It's gorgeous, but we had questions. When fashion does not apply to the real world, how does it sell? Consumers notice the impossible and are drawn to it. The actual clothes that are sold and bought are quite everyday, the make-up less dramatic, and the setting less glamorous. Adults know and understand this complex difference. Do you think that ads with pictures like these are understood as fantasy to young children and young adults? Who explains this to them? And why is it not okay to dress like our fashion doll when images like this are in every media outlet in our consumer Gotham?

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